Choosing the right username and profile image is extremely important, since other users will come to recognise it and associate it with your brand. Note that your bio is also limited to characters, so write something short and concise that best captures the personality of your brand. For the profile image you will usually want to stick to using your company logo, while the header image provides you with an opportunity to get a little more creative.
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For example, Time magazine uses its header to showcase some of the front covers of their most famous issues. This limit also prevents companies from using a lot of unnecessary fluff in their posts, so messages are short, sweet, and to the point! While some novice online marketers make the mistake of constantly posting special offers and other promotional content, success with Twitter marketing requires a little bit of creativity. Conversations on Twitter are real-life encounters with your customers and potential customers, albeit without the overly promotional tone.
As soon as you include Twitter in your social media marketing campaigns, you should be listening, engaging and sharing content.
2. They Must Be Social
Simple Steps for Lasting Success Twitter Business Basics is a must-read for every small business owner, whether the social-sphere is a new and bewildering place, or somewhere you have yet to use to its full potential. Help is at hand; followers, profit and growth are yours for the taking. Get your copy and start your success story today! Originally from Essex, Lewis worked on the breakfast show of a radio station for 18 months before travelling around the world. Upon his return, he moved to the midlands to study Media Studies at the University of Derby. He was the student representative for his course for three years and was awarded the University of Derby Award Student of the Year for his work with local businesses.
Since then, he's worked with start-ups in the fashion industry to multi-national corporations, advising, educating and occasionally amusing them on how best to implement digital marketing strategies and enhance their online presence. Besides his work online, Lewis enjoys spending time with his girlfriend, Emily, whom he lives with in Derby.
He's an Arsenal fan, although he kindly asks you not to hold that against him, and he enjoys a craft beer from time to time; produced by smaller, passionate breweries of course. See All Customer Reviews. Shop Books. Add to Wishlist. USD 6.
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Social Media Marketing Basics: The Jargon-Free Guide to Simple Social Media Marketing Success
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Importance of Twitter Polls for Businesses
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